Application Design: Assesment 1

on

24.09.25 - 15.10.25

Celine Christabelle Patricia / 0374872 

Application Design / Bachelors of Design (Hons) in Creative Media / The Design School

Task 1: Proposal

Table Contents

  1. Lectures
  2. Instructions
  3. Proposal 
  4. Feedback

Lectures

Week 1 - Benefit of User Center Designed

Define Usability - Involves learnability, efficiency, memorability, and user satisfaction

Applying Usability Principles - optimizing elements like navigation, information architecture, and visual hierarchy.

Conducting Usability - interact with the application, gathering feedback, and iterating on the design based on identified pain points.

Developing Practical Skills - developing proficiency in design tools, prototyping techniques, and user research methodologies.

Ubiquity of Smartphones - enables constant connectivity and on-the-go access to information.

Shift in User Behavior - transforms how users interact with digital content.

Mobile-First Approach - businesses prioritize mobile design to meet the needs of a mobile-centric audience.

Competitive Advantage - mobile experience boosts customer satisfaction and loyalty, strengthens business performance.

Applying User-Centered Design 

Research --- Design ---- Evaluation

Benefits: 

1. Increased user satisfaction

2. Improved Product Adoption

3. Reduced Development Costs

4. Enhance brand reputation

Applying User-Centered Design 

Research --- Design ---- Evaluation

1. Understand User Needs

2. Prioritize Key Features

3. Optimize for Mobile

4. Validate and Iterate

Week 2 - Art of User Center Designed

Process

1. Discover / Analysis  -- Business requirements and User personas

2. Define -- Ideation and Experience mapping

3. Design -- User experience and interface

4. Validate and Iterate -- Usability testing, Prototype validation, Minimum viable product 

5. Develop -- Production coding

UX vs UI 

Focus -- Entire Use Experience (UX), Visual elements (UI)

Scope -- Research and Usability (UX), Incorporating brand elements and balance (UI)

Deliverables -- Create user persona (UX), Mockup and Prototypes (UI)


Fundamental of great User Experience

1. Utility -- Design begins with Functional "The product is useful for me"

2. Usability -- People can use it easily

3. Desirability -- Positive brand experience "I love the brand"

4. Brand experience -- Visual appearance and feel "It looks beautiful"

Week 3 - Usability: Designing products for satisfaction

Common Usability Pitfalls

Complex interfaces, Confusing navigation, Lack of Clear CTA (Call to Action), Error handling

Key Principle of Usability

1. Consistency -- User friendly, cohesive experience, intuitive navigation, familiarity and learnability, stronger brand identity.

Pilars of Consistency:

  • Page layout and menu structure
  • Branding
  • Fonts and Typography 
  • Navigation System 

2. Simplicity -- Effortless to use, Crystal clear communication, progressive disclosure

3. Visibility -- Clarity and Hierarchy, Focus and attention

  • State Changes -- clear visual cues to indicate interactive elements
  • CTA -- clear visual to indicate action button 
  • Well-placed icons, menus and clear labelling -- features and functionalities within app

4. Feedback -- Confirmation and Clarity, Guidance and Learning (Textual message, visual cues)

5. Error Prevention -- Reduced frustration, increased efficiency, improved accuracy

  • Input validation -- implement user input before actions taken
  • Clear Feedback -- provide clear and immediate feedback
  • Confirmation steps -- for critical actions, unintended causes

Instructions

Proposal


Feedback

Week 1

Chosen Shopee for beauty, but according to Mr Sylvain, Beauty is still to wide, so it can be narrow down

Week 2

Chosen Shopee for skincare instead, narrowed down, the overall flow and goals are already clear

Week 3

Feedback for Conclusion, explain what differs the prototype app we are going to make with the previous one.

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