Advanced Typography: Final Compilation & Reflection

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21.04.25 -  30.07.25 (Week 1-14)

Celine Christabelle Patricia / 0374872 

Advanced Typography / Bachelors of Design (Hons) in Creative Media / The Design School

Advanced Typography: Final Compilation & Reflection

Table Contents

Links to Blog

1. Task 1

2. Task 2

3. Task 3

Task 1/ Exercises
21.04.25 -  14.05.25 (Week 1-4)

Exercise 1 / Typographic Exercises

Fig 1.1.1 - Typographic Systems Final, Axial, Week 2, jpeg (30/04/25)

Fig 1.1.2 - Typographic Systems Final, Radial, Week 2, jpeg (30/04/25)

Fig 1.1.3 - Typographic Systems Final, Grid, Week 2, jpeg (30/04/25)

Fig 1.1.4 - Typographic Systems Final,  Bilateral, Week 2, jpeg (30/04/25)

Fig 1.1.5 - Typographic Systems Final, Dilatational, Week 2, jpeg (30/04/25)

Fig 1.1.6 - Typographic Systems Final, Random, Week 2, jpeg (30/04/25)

Fig 1.1.7 - Typographic Systems Final, Modular, Week 2, jpeg (30/04/25)

Fig 1.1.8 - Typographic Systems Final, Transitional, Week 2, jpeg (30/04/25)

 
  Fig 1.2.0 - Typographic Systems Final, Week 2, pdf (30/04/25)

Fig 1.3.0 - Typographic Systems Final, Week 2, pdf (grid) (30/04/25)

Exercise 2 / Type and Play

Fig 1.2.1 - Extraction, Week 4 (14/05/25)
Fig 1.2.2 - Refining Process, Week 4 (14/05/25)



Fig 1.2.3 - Extracted Letterform, Week 4 (14/05/25)

Fig 1.2.4 - Referenced Font, ITC Baskerville, Week 4 (14/05/25)

Fig 1.2.5 - Final Letterform, Week 4 (14/05/25)


Fig 1.2.6 - Original and Final Letterform, Week 4 (14/05/25)
Fig 1.2.7 - Progress of Exercise 2 Part 1 Compiled, Week 4 (14/05/25)


Fig 1.2.8 - Final Poster, Week 4 (14/05/25)


Fig 1.2.9 - Final Poster PDF, Week 4 (14/05/25)

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Task 2/ key artwork and collateral
20.05.25 -  11.06.25 (Week 5-8)

2A / Key Artwork

Fig 2.1.1 - Wordmark on black, Week 8 (14/06/25)

Fig 2.1.2 - Wordmark on white, Week 8 (14/06/25)

Fig 2.1.3 - Color Palette, Week 8 (14/06/25)

Fig 2.1.4 - Wordmark on Lightest and Neutral Color, Week 8 (14/06/25)

Fig 2.1.5 - Wordmark on Lightest and Darkest Color, Week 8 (14/06/25)

Fig 2.1.6 - Final Animated Wordmark, Week 8 (14/06/25)

Fig 2.1.7 - Final Wordmark (PDF) Week 8 (14/06/25)

2B / Collateral


Fig 2.2.1 - Collateral 1 Week 8 (14/06/25)


Fig 2.2.2 - Collateral 2 Week 8 (14/06/25)

Fig 2.2.3 - Collateral 3 Week 8 (14/06/25)

Fig 2.2.4 - Collateral 4 Week 8 (14/06/25)

Fig 2.2.5 - Collateral 5 Week 8 (14/06/25)
Fig 2.2.6 - Instagram Layout Week 8 (14/06/25)
https://www.instagram.com/its_diong?igsh=MXF1OTFycWxpemU1cA== 



Fig 2.2.7 - Screenshot of Instagram Page Week 8 (14/06/25)


Fig 2.2.8 - Task 2B Outcomes (PDF) Week 8 (14/06/25)

Task 3 /Type expression and application
16.06.25 -  15.07.25 (Week 9 -13)

This Caroline Font is created from a refinement of my previous task, creating this for decorative purposes for Movie posters or merch related products. 


DOWNLOAD FONT HERE!


Fig 6.1 - Finalized Letterforms (Week 13, 15/07/25)


Fig 6.2 -Letterforms Outline and Without Outline (Week 13, 15/07/25)


Fig 6.3 - Font Presentation 1 (Week 13, 15/07/25)

Fig 6.4 -Font Presentation 2 (Week 13, 15/07/25)


Fig 6.5 - Font Presentation 3 (Week 13, 15/07/25)


Fig 6.6 -Font Presentation 4 (Week 13, 15/07/25)

Fig 6.7 -Font Presentation 5 (Week 13, 15/07/25)



Fig 6.8 -Font Application 1 (Week 13, 15/07/25)

Fig 6.9 - Font Application 2 (Week 13, 15/07/25)


Fig 6.10 -Font Application 3 - HONOR (Week 13, 15/07/25)

Fig 6.11 - Font Application 4 - HONOR (Week 13, 15/07/25)

Fig 6.12 - Font Application 5 - HONOR (Week 13, 15/07/25)

Fig 6.13  -Font Application 6 - HONOR GIF (Week 13, 15/07/25)

Fig 6.14  -Font Application and Presentation (Week 13, 15/07/25)

Font tester

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Reflections 

Experience
Learning advanced typography is very challenging. Unlike other lessons where I can find sources easily, with advanced typography, I need to brainstorm of several ideas, which turned out to be hard because brainstorming an original idea in such a short time is very tough. Moreover, there were revised ideas which sometimes make it hard for me to reconstruct it with the given critique. However, I believe that every critique given to me was to enhance every artwork I made to turn it into a better masterpiece. Still, it is very challenging because creating the idea itself consume a lot of time.

Observation
During class session, it is advised to write general and specific feedback, which allows me to observe every work of my classmates. As I listen to the feedbacks from the lecturer, I see a lot of improvements constructed as revisions were suggested.  

Findings
Through this experience, I discovered that  this module is not just about aesthetics but also about communication, intention, and concept. It requires a balance between creativity and functionality. I found that consistent feedback and peer observation played a key role in my learning process. The iterative revisions helped me recognize the importance of flexibility and open-mindedness in design. Most importantly, I realized that great ideas don’t always come instantly. It requires time and in depth research

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